2025/26 Drinking Product Innovation for Young Family Lifestyle
(sponsored by SUPOR)
Team Project | Dec 2023 – Jun 2024
Intergenerational Communication | NFC Interaction Design | Cultural Family Connection
This project was sponsored by SUPOR to explore innovative home appliance concepts for young families.
We conducted user research with 200+ participants, performed Kano model analysis, and synthesized findings into a data-driven design proposal for a new family-oriented drinking product line.
One concept was selected for mass production in early 2025, with an estimated 15% market share in the target demographic.
📄 Deliverables:
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Research presentation (Chinese, 70+ slides)
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Product concept proposal deck (Chinese, 60+ slides)
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User research survey (Chinese, QR code in deck)
⚠️ Certain visuals and data are omitted or anonymized due to confidentiality agreements with the sponsoring company.