Throughout Chinese history and culture, from the Neolithic Age to the Zhou Dynasty civilization, owls can be found in all major historical relics.
In the social context where young people generally go to bed late, Owl Dream selects multiple historical relics based on owls from museums across China, and designs a sleep APP and cultural IP image based on the cultural implication that the owl is the god of night and dreams, so as to relieve the anxiety of young people, guide them to develop healthy sleeping habits, and at the same time achieve the effect of promoting and popularizing traditional culture.

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This project was completed under the guidance of Dr. Jihong Yu and is a third-year undergraduate Cultural and Creative Product Design course project.

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